Maciej Truchanowicz How to Build a Sustainable Export Presence – From Partners to Your Own Subsidiary 🇬🇧 EN International expansion is a natural stage of growth for many Polish companies – from biotechnology startups, through advanced machinery manufacturers and logistics firms, to companies operating... 29 Dec 2025
Maciej Truchanowicz How to Promote Polish Companies in the Middle East and Africa 🇬🇧 EN Clients in the Middle East and Africa do not buy “products from Poland” – they buy solutions to their problems, the reputation of a reliable partner, and the perspective of a long-term business ... 22 Dec 2025
Maciej Truchanowicz How to Prepare Your Company for the Global Technological Revolution 🇬🇧 EN Small and medium-sized enterprises (SMEs) outside the IT sector are now facing the challenge of a global technological revolution. Digitalisation, artificial intelligence, the energy transition ... 15 Dec 2025
Maciej Truchanowicz How to Localize a Product so It Works in Dubai, London and Lagos 🇬🇧 EN Localization ≠ translation. The fact that your app, B2B platform, subscription service or physical product has an English version does not mean it is “ready for the world”. Research on product a... 5 Dec 2025
Maciej Truchanowicz How to build an international network of export and trade partners 🇬🇧 EN Introduction : Expanding business beyond national borders is a natural step in the growth journey of many technology and manufacturing companies. Foreign expansion enables access to new customer... 28 Nov 2025
Maciej Truchanowicz How to Build a Brand That Opens Doors in Foreign Markets 🇬🇧 EN Introduction Entering a new foreign market is more than just selling another product. In essence, on a foreign market you’re not selling a product — you’re selling the impression of trust. Witho... 13 Nov 2025
Maciej Truchanowicz Preparing Your Company for Investment and Global Expansion 🇬🇧 EN Expanding your business internationally and attracting investors is an exciting milestone – but preparation is key. Whether you’re a Polish startup eyeing new markets in the Middle East or an es... 7 Nov 2025
Maciej Truchanowicz From Local Market to Global Stage – An Introduction to International Expansion 🇬🇧 EN A Global Opportunity for Your Company Many entrepreneurs focus initially on their domestic market – which is natural, since that’s where they feel most at home. However, in today’s globalized wo... 31 Oct 2025
Maciej Truchanowicz "Born Global" Strategy: Preparing Your Startup for Foreign Markets from Day One 🇬🇧 EN International expansion doesn’t have to wait until your startup “grows up” – more and more companies are adopting a “Born Global” strategy , meaning they’re globally oriented right from inceptio... 24 Oct 2025
Maciej Truchanowicz Crossing Borders: Your Company's First Steps to International Expansion 🇬🇧 EN For an ambitious company, there comes a moment when the home market starts to feel too small or saturated – it’s time to look further, beyond the borders. Expanding a business onto the internati... 17 Oct 2025
